Competitive Position In Market Research Articles

UMKM Cakap Digital melalui Penerapan E-Commerce: Studi Empiris di Kota Tarakan

Measuring the effectiveness of e-commerce implementation is important to ensure online strategies meet MSME business goals. It helps evaluate whether investments in e-commerce are producing expected results, identify areas that need improvement, and adjust marketing approaches to increase sales and customer satisfaction. Effective measurement enables MSMEs to make data-driven decisions, maximize resources and strengthen their competitive position in the digital market. Based on this, this study aims to identify the benefits and barriers and measure effectiveness in implementing e-commerce. The method used in this research is effectiveness and a mix methods approach regarding barriers and benefits. The results show that the most perceived benefit is being able to expand the market, with the highest obstacle being low understanding of technology. The effectiveness ratio of implementing e-commerce in Tarakan City is 73%, which is in the quite effective category. Meanwhile, government support for the implementation of e-commerce by MSMEs is in the ineffective category.

Strategi Pemasaran dalam Meningkatkan Jumlah Wisatawan di Pantai Air Manis Padang

The number of visitors at this Padang Air Manis Beach tourist attraction has increased and decreased the number of visitors based on the results obtained from the recapitulation of tourist visits in 2015 as many as 14,067 people, an increase in 2016 as many as 48,400 people, in 2017 as many as 23,200 people. In 2018 there were 442,694 people, in 2019 it increased again to 548,471 people. However, in 2020 there was a drastic decline of 138,557 people. The purpose of this research is to analyze the marketing strategy in increasing the number of tourists at Air Manis Beach, Padang City. Data collection methods are Field Research (Field Research) and Library Research (Library Research). Types and sources of data are primary data and secondary data. The population in this study were visitors to the Air Manis Padang tourist attraction as the research population totaling 138,557 people and a sample of 100 people. The method of analysis using SWOT analysis. The results of the study are: (The IE matrix above is a map of the EFAS and IFAS matrix scores. According to Rangkuti in Maulana (2017) the IE matrix is ??based on two key dimensions, namely the total IFAS weighting score on the horizontal axis and the total EFAS weighting score on the vertical axis. The total score IFAS weighting in this study showed a result of 3.67 while the results of EFAS mapping in this study showed a result of 3.83. As seen in the picture above, the company's position is in cell 1. namely the GROWH position. Growth through concentration can be achieved through vertical integration backward integration This is the main strategy for companies that have a strong competitive market position (high market share) in a highly attractive competition, in order to increase their business strength.

Adaptive strategic analysis models in a volatile market: case studies of today’s organizations

Adaptive models of strategic analysis are crucial in unstable market conditions for modern organizations. These models assist organizations in identifying and responding to the changing business environment, ensuring their sustainable development and competitive market position. The use of adaptive management allows companies to make flexible and informed decisions considering the impact of digitalization on business relationships. Factors such as leadership, culture, structure, and business strategy play an essential role in supporting organizational changes and adaptation. This paper discusses the fundamentals of adaptive management, including models of strategic analysis and strategic management. It covers the theoretical foundations of adaptive management, organizational structures with an adaptive management type, adaptive analysis models, and provides examples of companies that employ various tools. Additionally, a model of adaptive organizational management is developed, enabling companies to evolve in uncertain conditions. This model includes three subsystems: diagnostic of premises, selection of the optimal option, and implementation of the strategic scenario. The article concludes that adaptive strategic management is quite relevant in the context of variability and high environmental uncertainty; however, the strategy should not remain static.

Islamic Education Marketing Management

In an era of increasingly fierce competition, Islamic educational institutions are considered as the main producers of Islamic education services that must market their services to consumers, namely students  and student guardians, as well as other related parties. The success of an Islamic educational institution in maintaining its existence is highly dependent on its ability to market its educational services well, fulfill consumer needs, provide added value for individual development, and create a good image in the eyes of the community. This research aims to examine the concept and importance of marketing management in the context of Islamic educational institutions. This research uses a descriptive qualitative approach to collect data and analyze the concept of Islamic education marketing management. Data were collected through searching related literature from various sources. The results show that Islamic education marketing management is an effort to plan, implement and supervise marketing activities in Islamic education institutions in order to achieve organizational goals efficiently and effectively. The concept of Islamic education marketing management involves the strategy of determining the target market, competitive market position, and marketing mix which includes product, price, place, promotion, human resources, physical evidence, and process. By implementing the right marketing strategy, Islamic education institutions can increase their attractiveness, maintain their sustainability, and provide quality and relevant educational services for the community. This research makes an important contribution to the understanding of the importance of marketing management in the context of Islamic educational institutions. The implications of this research are expected to be the basis for developing effective marketing strategies in improving the existence and quality of Islamic education services in the community.

ASSESSING THE IMPACT OF ARCHITECTURE EFFICIENCY ON THE BUSINESS MODEL COMPETITIVENESS

The purpose of this research is to develop a methodological approach to assessing the impact of the architecture effectiveness of the enterprise business model on the level of its competitiveness. The study methodology suggests the author’s approach to assessing the architecture effectiveness and the level of enterprise competitiveness. The scenario approach was used in order to the evaluate the connection between competitiveness, business model potential and enterprise architecture based on the economic-mathematical method of solving the nonlinear optimization problem through the use of hierarchical synthesis. The study was conducted according to the materials from 15 private clinics in Ukraine. The analysis of the obtained indices of architecture efficiency, competitiveness and potential level of the business model of the private clinics under study was carried out. It is determined that the level and growth rates of the enterprise architecture efficiency of private clinics have significant distinctions, which affect the level of their competitiveness. A group of leading companies in terms of the level of business model potential is singled out based on the definition of the correlation between the level of business model potential and the enterprise architecture efficiency. It is established that the level of business model potential of private clinics is substantially dependent on the level of enterprise architecture efficiency. It is proved that the efficiency of enterprise architecture has a significant influence on the potential and competitiveness of the business model. The novelty of the study consists in the methodological approach to assessing the impact of business model architecture on the level of its competitiveness, taking into consideration the identification of functional rather than strictly parametric correlation between variables. This research can be useful for professionals, scientists and researchers involved in developing and implementing effective business models and designing the enterprise architecture in order to achieve the company’s strategic intentions and to create and maintain competitive market positions.

INNOVATIVE MARKETING SOLUTIONS AND VALUE CREATION IN AGRIBUSINESS: THE CASE OF SLOVAK WINERY

The creation of added value in the agro-sector is an essential part of the strategy of any business entity interested in a competitive position in the food market in a local, national, and international context. In the framework of the European Green Deal, the European food system known as the „Farm to Fork“ strategy, must bring the benefits to the climate, biodiversity, and health of population. One way how to achieve is the way of innovations in terms of technological or marketing progress or value added. The value created in the product creation process can be supported by appropriate innovative practices, with the effective involvement of modern marketing tools and the application of market segmentation. Each market segment and each level of the food system need different added value and innovations are perceived differently. Consumer perception we consider as an important aspect in successful implementation of the „Farm to Fork“ strategy at the level of consumer. Using the example of a Slovak wine producer, we point out the possibilities of using innovative marketing approaches to increase the value of a locally produced product (segmentation, marketing communication, event marketing and using social media). We used Google analytics to evaluate the quality of marketing communication. We chose the period from 01/04/2022 to 31/10/2022 as the monitored period because it is the period when the winery is most active from marketing point of view due to many wine tours and wine tasting that take place in observed period Moreover, the observed winery, Frtus Winery, is trying to reach a very specific target group (searching for luxury products) within in market segmentation process, so marketing communication and social media must consider this aspect. To increase the value of using social media for marketing communication, we recommend to create a content plan, use of storytelling and story selling, and to create video content. Using video as a marketing tool can be significant to the marketing strategy. Email marketing is not very new, but still interesting tool of digital marketing. The goal of email marketing is to increase customer loyalty to the brand and encourage repeated purchases. The key is keeping emails relevant and interesting. Last, but not least, we mention the marketing position of ambassador as a person who represents company/brand and cooperates with brand continuously. Ambassador can be an expert in certain field or influential figure. They have significant impact on brand reputation and sales. Keywords: innovative practices, food market, market segmentation, marketing communication, social media JEL: O13, M31, Q01

Pricing strategy and firms profitability

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue price decision and its significantly impact on the firm profitability and market competitive position, pricing strategy considered to be fundamental tool for market growth, in today’s extremely competitive market, adopting a pricing plan is essential. In response to the demands of the industry, several pricing models have been developed under the influence of multiples factors (organization and management attitude, product cost structure, industry, and gap between local and target markets). The purpose of this paper is to review the price objectives and price methods that were adopted to set prices as well as their impact on the profitability of the firms. One of the most crucial managerial choices is the definition of the price policy since it has an impact on business profitability and market competitiveness. Despite the essential role that costs play in businesses. The objectives of this research were to develop and evaluate a theoretical model that would illustrate how pricing strategy affects business profitability. This study used the theoretical literature review technique to answer the following question: how product pricing methods impact on firm profitability? though we found that the pricing objectives are a function of pricing formula and methods. More important we found that firms are positively influenced by the value-based pricing strategy and high price, in contras its negatively influenced by the low price, this implies that prices policies affected the profitability of the company hence, this explained the importance of strategic consideration of the pricing, strategies, methods and process must be critically evaluated by management. The research results can be useful as baseline to further develop model that enable firms to quantify the impact of pricing strategies.

Research on the Influence Mechanism of Global Enterprises' Return Investment on Enterprise Performance

This study focuses on the mechanisms by which global firms' return investment affects performance, using resource dependence, opportunity cost and capital structure as the main theoretical perspectives. The resource dependence perspective suggests that return investment is a strategy for firms to acquire and protect resources, and to reduce their dependence on external markets by repatriating capital, technology, and brand resources. This process may be achieved through internal resource reallocation, organizational culture adjustment and strategic innovation, which profoundly affects firm performance. Opportunity cost theory emphasizes the choice and abandonment in the return investment decision, and firms need to weigh the substitutability and long-term competitiveness of different opportunities, revealing the mechanisms of strategic choices, cultural changes, and business model innovations that may be involved in return investment, thus affecting long-term performance. Capital structure theory provides a framework for understanding the internal and external impacts of return investment on firms. The choice of capital structure directly affects a firm's competitive position in the domestic market, financial flexibility, and long-term value creation. Repatriation investments may adjust the capital structure through debt and equity adjustments to fit the needs of the home market. The capital structure perspective provides insights into the mechanisms by which return investment affects firms' financing decisions, resource allocation efficiency, and financial flexibility. At the industry and market level, return investment may lead to intra-organizational changes and market-level effects. Capital repatriation may drive firms to engage in industry consolidation, reposition themselves competitively in the market, and restructure supply and value chains. Through these mechanisms, firms will reshape their competitive position in their home markets, generate market strategies and competitive advantages that differ from those in international markets, stimulate innovation and development in their home markets, and influence the evolution of the industry as a whole and changes in the market landscape.

Walmart's Business Strategy and Financial Analysis Based on Porter's Five Forces Analysis Model and SWOT

As one of the world's largest retailers, Walmart holds a crucial position in the retail industry. This article conducts an analysis of Walmart's operational performance to gain an in-depth understanding of its competitive position in the global retail market and identify potential growth opportunities and challenges. Focusing on industry analysis, company strategy, and comprehensive financial performance analysis of Walmart, the study employs SWOT analysis, value chain analysis, and Porter's Five Forces model to dissect Walmart's strategic and asset composition changes, shedding light on its profitability. While Walmart has consistently experienced revenue growth, it faces challenges in maintaining profitability. The debt-to-equity ratio displays a positive trend, indicating a balanced capital structure. However, the liquidity ratio has slightly decreased, warranting attention. The article recommends optimizing inventory management, strengthening digital marketing efforts, and prudently managing long-term debt to enhance Walmart's financial performance and competitive advantage. This article conducts a study of Walmart's operational performance within the retail industry, aiming to provide insights and support for investors and decision-makers in making strategic choices.

Eradication of PRRS from Hungarian Pig Herds between 2014 and 2022.

Porcine reproductive and respiratory syndrome (PRRS) is a widespread infectious disease that is currently a major cause of economic losses in pig production. In Hungary, a National PRRS Eradication Program has been introduced to attain a more efficient, economic, and competitive international market position. The program has been also approved by the EU, but the resulting legal obligations have imposed a burden on Hungarian producers to comply with EU competition rules. The implementation of the program has been carried out by the veterinary authorities with the consent of, continuous support from and monitoring conducted by organisations within the pig sector as well as a scientific committee. The PRRS eradication program in Hungary was based on a regional territorial principle and was compulsory for all pig holdings within the regions. In Hungary, large fattening farms operate as all-in/all-out or continuous flow systems. Large-scale breeding herds are predominantly farrow-to-finish types. Although its significance has decreased in recent decades, 20% of the Hungarian pig population is still kept on small (backyard) farms (<100 animals). All PRRSV-infected large-scale farms had to develop a unit-adapted eradication plan, including external and internal biosecurity measures, vaccinations, etc. It was crucial to render each fattening unit free of the disease, as fattening units play a significant role in spreading the virus within the country. The eradication efforts mainly implemented were depopulation-repopulation methods, but on some farms a testing and removal method has been used. As the eradication progressed over the years, the introduction of infected fattening pigs was restricted. Thanks to these measures, Hungarian large-scale fattening farms became PRRSV-free by the end of 2018. The PRRSV-free status of small-scale herds was achieved by the end of 2015 and was maintained between 2016 and 2021. By 31 December 2021, all breeding pigs in large-scale farms in Hungary were free of wild-type PRRS virus. By 31 March 2022, the total pig population of the country, including all backyard farms and fattening units, achieved PRRSV-free status. The future goal is to ensure and maintain the PRRSV-free status of Hungary via strict import regulations of live animals combined with the continuous and thorough screening of incoming and resident herds for the presence of the virus.

Adaptation of Blue Ocean Strategy in Increasing Business Markets

Products produced by the XYZ Photography &amp; Video Studio business include photo studio services, graduation studio photos, family studio photos, pre-wedding photos, wedding photos, wedding videos, photo printing, and photo accessories sales. The following problems: Lack of promotion carried out by the management either manually or online, No company targets monthly and yearly, Incomplete brochures and price lists for each product. This study aims to increase revenue and propose strategies to create innovations to stay away from competitors. The methods used are the SWOT and Blue Ocean Strategy (BOS). The SWOT method determines strengths, weaknesses, threats and opportunities. The BOS method is a method used to stay away from competitors. Research conclusion The Company's position in market competition through the SWOT matrix of EFAS and IFAS is in quadrant IV, which means that the Company in this position is very unfavourable because it faces threats and weaknesses from the company. The company has many weaknesses and also faces threats. This position proves that the company's performance is weak and faces major challenges. The company focuses on minimizing internal problems to seize existing market opportunities

Stock Risk Warning and Financial Market Stability Based on the Perspective of Stock Price Crash Risk of Peer Enterprises

This study empirically tests the effect of stock risk warning of listed companies on the risk of stock price crash of non-warning companies in the same industry and its mechanism in the Chinese A-share listed companies from 2008 to 2021 as samples. The research results show that the risk warning information has a capital market governance effect on peer companies, that is, the new risk warning information in an industry will alleviate the risk of stock price crash of peer companies. This conclusion remains robust after a series of robustness and endogeneity tests. The mediating mechanism test shows that the idiosyncratic information content of the stock price mediates the process of risk warning information affecting the risk of stock price crash of peer companies. The heterogeneity test shows that the governance effect of risk warning information on the risk of stock price crash of peer companies is more significant when the problem of company agency is more serious, the competitive market position is lower, or the differences in opinion among investors are smaller. This study provides empirical evidence for the necessity of the existence of the risk warning system. Additionally, it provides a reference for the capital market risk supervision of similar transition economies such as China.

An investigation into the Relationship between Revenue Management Practices and Financial Performance in Star-Rated Hotels in Sri Lanka

Purpose: The purpose of this study is to examine the Relationship between Revenue Management Practices and Financial Performance in Star-Rated Hotels in Sri Lanka.   Method: A quantitative research design was employed, utilizing a cross-sectional approach to collect data at a specific point in time. The sample was selected using stratified random sampling to ensure representation across hotels. Data was gathered through structured questionnaires and supplemented with secondary data from financial reports and industry publications.   Results and Conclusions: The study revealed that 40.9% of surveyed hotels had fully implemented revenue management procedures, emphasizing their strategic importance. Significant positive correlations were found between revenue management practices and financial performance indicators, including ADR, occupancy rate, RevPAR, GOPPAR, and return on investment. Effective revenue management practices were shown to enhance competitive advantage and market differentiation. Regression analyses further highlighted the substantial impact of "Revenue per Available Room" on return on investment, underlining the importance of optimizing this metric. The research underscores the strategic importance of revenue management practices in the hospitality industry and their positive influence on financial performance.   Research Implications: Hoteliers should consider these findings when formulating strategies to remain competitive and financially viable. Effective revenue management contributes to enhancing competitive advantage and market positioning.   Originality/Value: Study provides insights into the pivotal role of revenue management practices in shaping the financial performance of star-rated hotels in Sri Lanka. Ethical considerations were a cornerstone of this study, ensuring the well-being and rights of participants and setting a high standard for future research in the field.

Innovation in hotel enterprises during the Covid-19 pandemic and the Ukraine conflict. Poland: case study

Entrepreneurship is one of the most important components of the modern market economy. Important features of entrepreneurship include expansiveness, innovation and the ability for companies to adapt to changing environmental conditions. These elements are also noticeable in the case of hotel companies, which are among the oldest types of business entities operating in the world. Innovation in hospitality contributes to the improvement of competitive market positioning, as well as effects on the interest of customers. The aim of the publication is to discuss current examples of innovative activities of hotel companies. The article takes into account the significant impact of the Covid-19 pandemic and the war in Ukraine on innovations within these enterprises. For the purpose of achieving the objectives of the publication, the Polish hotel market was taken into account. The subject of the publication concerns an important issue of innovation in the hotel industry. The hotel sector has been particularly affected by unexpected changes in the economic environment. However, despite the difficult situation and uncertain future, the Polish hospitality still provides the examples of innovative activities worth discussing. The motives for choosing the subject of the publication are also the author's personal scientific interests, as well as a limited number of the references on this subject, especially from the most recent period. The paper describes and discusses the concept of innovation, especially in the hotel sector. The examples of the innovative activities in the Polish and foreign hotel companies are described. The most important achievements and successes in this field are presented. The article poses the following research thesis: The Covid-19 pandemic and the war crisis have not significantly affected innovation in the hotel companies in Poland. The article was created using book materials, journals, and netographic information. The research method used in the publication is the analysis of the existing data and literary criticism. The results of the research positively verify the thesis.

Corporate Social Responsibility and Competitive Edge. Lesson from MTN Uganda

The purpose of this research study was to explore the relationship between corporate social responsibility (CSR) and competitive advantage, using MTN Uganda as a case study. The study employed a qualitative research design, utilizing semi-structured interviews with MTN Uganda executives, employees, and customers, as well as a review of company reports and other relevant documents. Thematic analysis was used to identify key themes and patterns related to the relationship between CSR and competitive advantage. The findings showed that MTN Uganda has effectively used its CSR initiatives to improve its competitive position in the telecommunications market. The study found that CSR activities that benefit society and the environment have increased customer loyalty, attracted, and retained employees, and enhanced the company’s brand image. The study concluded that adopting a strategic approach to CSR can provide a competitive advantage, and that CSR should not be viewed as a cost, but rather as an investment in a company’s future success. The recommendations from this study can provide insights for other companies seeking to achieve similar benefits from CSR initiatives and contribute to the existing body of research on CSR and competitive advantage. Keywords: Corporate Social Responsibility (CSR), Competitive Edge, MTN Uganda.

Huawei smartphone business competition – fighting, surrendering, winning or losing?

Learning outcomes This case study is focused on strategic management of Huawei in sustaining the competitive position in the smartphone market. The discussions in the case study begins with the big picture of “Made in China 2025” policy and China’s 14th Five-Year Plan 2021–2025 attempting to change the country’s image from imitation to innovation. The case study then focuses on Huawei, the major provider of network equipment and smartphones, with the alignment of the national policy. The case demonstrates the difficulties faced by Huawei as a result of US ban. The students are challenged to perform in-depth discussions on various issues guided by the instructor using this Teaching Note. The teaching objectives are as follows: students should be able to analyse Huawei business environment and its strategic capabilities in the smartphone market; students should be able to evaluate the extent to which the effects of US sanction would have on Huawei smartphone operation; and students should be able to evaluate the strategies for Huawei to regain a leading position and achieve competitive advantage in the global smartphone market. Case overview/synopsis Huawei is the leading company in the information and communications technology (ICT) sector. Ren Zhengfei, Chief Executive Officer (CEO) of Huawei, has set the vision of building a global company that could rival the best in the world. Huawei’s heavy investments in research and development (R&amp;D) have brought the company to be a leading brand in the international market. Huawei was charged as a security threat by the Donald Trump administration in 2019. The USA and its allies banned Huawei products, causing the smartphone shipments plummeted dramatically. The case presents a protagonist, Ren Zhengfei, CEO of Huawei, who built the business from a small company to a leading global ICT company. The growth of Huawei was struck by the US sanction with the supply chain being disrupted by a shortage of advanced chip technology to run the smartphone business. The dilemma addressed in this case study is concerned with how Ren Zhengfei could steer the company out of the crisis. Complexity academic level This case study was written for use in the courses of Innovation Management and Technology Strategy. The case is designed to support learning at various levels including the graduate, postgraduate and executive classes. Apart from the guided questions (assignment questions provided in the next section), the instructors should consider which specific areas of Huawei should be further explored to support the class discussions to benefit the students at different levels. Supplementary materials Teaching notes are available for educators only. Subject code CCS 11: Strategy.

Innovative processes in the German pharmaceutical industry

Subject. The article addresses Germany's competitive position in the global pharmaceutical market and R&amp;D development in the pharmaceutical industry. Objectives. The purpose is to provide a unique comprehensive study of innovative processes development in the pharmaceutical industry, using the case of German companies, explore innovative approaches to solving production problems, identify leading German companies in the field of biotechnology, and reveal the most promising areas for the development of German pharmaceuticals. Methods. We employ statistical and cartographic methods, and methods of comparative and economic analysis. Results. In their activities, German pharmaceutical companies combine the production of medicines, medical equipment, innovative developments, and implementation of various treatment, therapy and diagnostic programs. In a highly competitive global generic market, in Germany, there is a trend towards intra-industry structural transformation of pharmaceutical companies. The paper analyzed R&amp;D spending, the geography of research centers of German pharmaceutical companies in the world, and their activities. Conclusions. The specifics of German pharmaceutical industry is the manufacture of high-tech products, using medical biotechnologies, which provides the country's advantage in the world market. Despite the presence of competitors in the generic market, i.e. India and China, German biotechnology-based pharmaceuticals continue to be in high demand among consumers as a high-quality product.

Increasing Brand Awareness Through Digital Marketing Channel: A Case Study Of Bank BRG

This research aims to increase awareness of Bank BRG, a well-established Indonesian bank seeking leadership in group KBMI (Bank Groups based on Core Capital) III for retail customers, by identifying factors contributing to brand awareness through digital marketing channels. Using a business-oriented approach, data from public and internal sources such as the Bank BRG Marketing Campaign Report and Online Tracking and Social Media Analytics were analysed. Descriptive and inferential statistics assessed the current state of Bank BRG's brand awareness, identifying significant drivers. Key findings include a positive association between higher marketing budgets and targeting specific age groups with increased brand awareness, the importance of managing online reputation and addressing negative comments, and the identification of the most effective channels for building awareness. These insights have significant implications for Bank BRG and other banking and financial institutions looking to improve their digital marketing strategies and increase top-of-mind awareness among target audiences, ultimately benefiting their competitive market positions and enabling them to better serve their customers

Implementation of A Knowledge Management System to Increase Profit of the Company Case of PT. PE

The IT industry has grown rapidly, resulting in fierce competition among enterprises. System integrators, such as PT. PE, confronts stiff competition, especially when serving government clients. However, profits at PT. PE have fallen during the last three years. The underlying cause of this problem has been identified through analysis using fishbone and cause diagrams as a lack of effective knowledge management within the company. This study aims to address two key questions: firstly, what is the knowledge management system that should be proposed to PT. PE to increase their profit? Secondly, what is the implementation plan of the proposed knowledge management system? A qualitative research method was used to study these questions. Data was gathered through interviews with important stakeholders such as the CEO, project managers (PM), and administrative employees. Observations were also done within the operations team. The data was collected from January through April 2023. The data analysis found nine sub-causes that contributed to the observed problem. These sub-causes include a lack of knowledge management understanding, disparities in employee knowledge levels, a lack of a platform for knowledge sharing, limited access to training and employee development programs, ineffective document storage, a lack of vendor and client databases, a lack of processes for converting tacit knowledge into explicit knowledge, a lack of a learning culture, and an overreliance on third parties. Several solutions based on the SECI (Socialization, Externalization, Combination, and Internalization) and People frameworks, procedures, and technologies are presented to overcome these difficulties. Ptalk, Pdoc, and Ptraining are among the knowledge management programs that PT. PE plans to implement. The implementation procedure is set to start in September 2023 and end in September 2024. Following deployment, an evaluation of the effectiveness of the knowledge management activities will be done, and appropriate modifications will be made for future enhancement. PE intends to reduce the highlighted issues and increase profitability by building a comprehensive knowledge management system. The suggested system will improve staff growth, expedite document storage, create databases for vendors and clients, build a learning culture, and eliminate reliance on third parties. PT. PE expects these steps to have a positive influence on their financial performance and long-term prosperity. Finally, this study underlines the significance of knowledge management for system integrator organizations such as PT. PE. The problems discovered in PT. PE's knowledge management processes have had a significant impact on its profitability. PT. PE, on the other hand, hopes to overcome these issues, improve their knowledge management processes, and, eventually, increase their profitability and competitive position in the IT market, through the offered solutions and implementation plan. In conclusion, this study emphasizes the crucial importance of knowledge management in the success of system integrator firms. The issues revealed in PT. PE's knowledge management methods have had a negative impact on its profitability. However, with the offered solutions and implementation plan, PT. PE hopes to overcome these problems, improve their knowledge management procedures, and ultimately increase their profitability and competitive position in the IT industry. This study contributes to the understanding of successful methods that might drive success for system integrator organizations in a highly competitive industry by emphasizing the relevance of knowledge management.

Determining Competitiveness of Pakistan Sports Goods Industry Using Revealed Comparative Analysis

  This study calculates and explains the comparative advantage of Pakistan's sports goods industries in the international market. Static and dynamic comparative advantage analysis differentiates this work from the previous ones for the sports goods industry. The top ten Pakistani sports items have been chosen for this purpose. The product positioning of these products in the international market has also been determined. The results of this study indicate that China and India have a strong revealed comparative advantage in festivals, carnivals, or other forms of entertainment goods and Balls, respectively. In contrast, the United States, Thailand, and Indonesia have a significant revealed comparative advantage in Golf balls. China acquires a competitive position in the global market in 9 of Pakistan's top 10 sports items for 2019. According to dynamic revealed comparative advantage, Pakistan has the most significant revealed comparative advantage for inflatable balls from 2005 to 2019 in the international market, implying that Pakistan has a competitive edge in exporting this product. The Government of Pakistan needs to prioritize and facilitate the sports goods industry for increasing exports of this industry.